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Wait, Are Hearing Aids Cool Now? Ask Millennials

As younger Americans start to experience hearing loss, a new breed of hearing aids that function more like fancy headphones and fitness trackers are coming to the rescue


Many new hearing aids, like the Jabra Enhance Plus, look indistinguishable from run-of-the-mill wireless earbuds. 

NICK JACKSON, 36, has struggled with his hearing for some time, but during the pandemic the Chicago-based editor relied on a hack to prevent any misunderstanding. “I could just turn up the volume in all of my Zoom meetings,” he said. Once back in the office, however, he found himself “constantly” needing to ask other team members to repeat themselves. His hearing loss, he said, “was getting in the way of my work and basic interactions.” 


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